Shiseido Tsubaki Golden Repair

Shiseido's Tsubaki shampoo range is currently the market leader in Japan following its debut in 2006. Backed by a lavish, high-profile US$43 million ad campaign that featured many top Japanese actresses, Tsubaki's distinctive glossy red bottles could be seen everywhere in Japanese drugstores. Shiseido will be launching the Tsubaki Golden Repair series in late September in Japan. Formulated for damaged hair, it comes in a white bottle instead of Tsubaki's trademark red.
http://www.shiseido.co.jp/tsubaki/?fk=a00100

Also check out this IHT article on Tsubaki's success story.
http://www.iht.com/articles/ap/2007/08/28/business/AS-FEA-FIN-Japan-Shampoo-Wars.php