Est Makeup Range Debut

Est is a high-end department store brand owned by Kao. Currently, Est has only skincare and base makeup but come this holiday season, Est will launch its color makeup range, including brushes, on 24 November. The Est Emotional Aura Collection holiday coffret will retail for 14,175yen and includes one Emotional Aura Lips, an Emotional Aura Palette and an Emotional Aura Cheeks packaged in an original makeup box. The product lineup can be viewed in the press release here.

http://www.kao.co.jp/est/