Allie

Allie is a suncare line made by Kanebo. I'm a loyal user of their sunscreens which usually come in SPF 50 and PA+++. The outstanding feature of their sunscreen lotions is that they have a watery lotion-like texture that dries down nicely to a non-greasy and non-sticky finish, unlike most other sunscreen lotions which tend to have a heavy cream texture. Check out the newly revamped Allie website here.

Allie offers three sunscreen lotions to choose from. They contain hyaluronic acid and collagen for deep moisturising benefits and are unfragranced. The star feature of the new line-up is their "stress-free formula" which promises to be gentle on even the most sensitive skin. The sunscreens are all non-greasy and yet they help to keep skin moisturised as they contain hyaluronic acid molecules coated with silicone and "UV cut" micro-powders.

1. Comfortable Sunscreen EX (Water Touch): A light textured sunscreen lotion that does not require a special cleanser to remove. (1470yen for 25ml, 2940yen for 60ml)

2. Comfortable Sunscreen EX (Perfect): A "super water-proof" sunscreen. (1470yen for 25ml, 2940yen for 60ml)

3. Comfortable Protecter EX (Whitening) (1575yen for 25ml, 3150yen for 60ml)

Actress Kato Ai (formerly the face of Revue) is the new model for Allie. I'm totally loving her look in the new campaign, especially that gorgeous red dress. Quite a change from the usual hot bikini-clad babe in Japanese ad campaigns for sunscreens!


Allie also has a makeup line that includes foundation, eye makeup and cleansers.
1. EX Lasting Pact (powder foundation) SPF 40 PA+++
2. EX Lasting Liquid (liquid foudation) SPF50 PA+++
3. Waterproof Liquid Eyeliner
4. Waterproof Mascara N
6. Waterproof Eyeliner N
7. Waterproof Eyebrow N
8. Face & Body Cleansing N
9. Eye Make Cleansing


If you're travelling to Japan, Allie can be found in virtually any drugstore.