Tarte New Collection

Tarte's fall collection is up on the Sephora website!

First up is the Eye Couture Day-To-Night Eye Palette, a palette of 10 eyeshadows (5 in the bronze family and five in the charcoal family), a double-ended Brush With Greatness eyeshadow brush, and a double-ended brown and charcoal Eyeliner. The palette is supposed to contain basically everything you need to go from a soft, simple daytime look to smoldering, smoky eyes for night. If you don't own any Tarte eyeshadows, this is a good investment as the retail price is US$44 for $182 worth of products. Best of all, it's paraben-, sulfate-, phthalate-, synthetic dye-, synthetic fragrance-, mineral oil-, and propylene glycol-free. I adore the rich purple quilted design of the palette and the gold lock and key is a brilliant whimsical touch that is what I've come to expect from the lovely ladies at Tarte. The shades do look a tad similar to those in Tarte's A-List Palette so if you already have the A-List, I would say you can safely skip the Couture Day-To-Night but if you're a makeup collector junkie who can't resist great palettes in cute packaging, then go for it!



Next is the new Lash Hugger Eco-Friendly Natural Mascara (US$18) which lets you "hug your lashes with a truly naturally-formulated mascara. While lash volume, length, and curl are on the rise, this eco-friendly mascara is decreasing environmental harm. The formula is naturally-derived while still giving 100% of the nourishing results you expect from Tarte products. Furthermore, the metalized tube is composed of recycled aluminum to help reduce environmental waste and prevent the clear cutting of trees worldwide." The mascara contains skinvigorating™ ingredients such as water, olive esters, rice bran wax, carnauba wax, and mineral pigments. Like the Coutre Day-To-Night palette, it is also paraben-, phthalate-, sulfate-, mineral oil-, propylene glycol-, fragrance-, and synthetic dye-free. Isn't that just awesome? The Lash Hugger Mascara is only available at Sephora.


And finally, there is the Complexion Collection (US$54), which includes Tarte's Clean Slate Primer, Smooth Operator Foundation with SPF 20, The Eraser Smooth Concealer, Provocateur Pressed Mineral Powder with SPF 8, and a glam-on-the-go Kabuki Brush. This looks like another awesome deal but the size of the individual products is not stated so one wonders if they are full-size.