Demise of Raycious

A notice has been posted on the Raycious website that sales of Raycious products will be ceased with effect from 25 August. Raycious has been one of Kao Sofina's main drugstore brands focused on base makeup, in addition to Fine Fit. Raycious was well-known for its illuminating foundations that focused on creating the look of glowy skin. Personally, I liked Revue's powder foundations much better than Raycious, which did not have as good coverage as Revue. Nevertheless, I am sad to see another Japanese brand bite the dust. It's almost like seeing an old friend disappear.

Raycious will be replaced by Prima Vista, another "no print price" brand, which means that Japanese drugstores will not be able to discount it... which is a shame from the consumers' point of view. The ad visuals for Prima Vista are some of the most boring that I've ever seen from a Japanese brand!