Aube Couture

Picked up some more info on the revamping of Aube in December. The new brand will be called Aube Couture with point makeup (i.e. eyeshadows, lipsticks etc.) to be launched in December and the base makeup line (foundations etc.) will be launched next March. The packaging is supposed to be more gorgeous and elaborate compared to Aube, with some rhinestones, similar to Esprique Precious and Coffret D'Or.

It looks like the mega-brand trend that Shiseido started with Maquillage, and followed by Kanebo with Coffret D'Or and Kose with Esprique Precious, is here to stay.