RMK Eyeshadow & Blush Revamp

RMK is revamping its lineup of eyeshadows and blushes on 8 May in Japan, with an advance launch at their flagship store in Aoyama, Tokyo starting 24 April.


The new line-up includes:
1. Ingenious Powder Eyes: 35 shades in 5 textures of 'dark', 'brown', 'pearl', 'shiny' and 'metallic (3675yen)



2. Ingenious Jelly Eyes: 8 shades (3675yen)



3. Ingenious Powder Cheeks: 23 shades in mix of matte and pearl textures (4200yen)



4. Ingenious Jelly Cheeks: 6 shades (4200yen)



From Biteki.com, Ingenious Powder Cheeks P-04, Ingenious Jelly Eyes JE-01 and Ingenious Powder Eyes ME-03.


RMK will also release a limited edition Separate Curl Mascara in EX02 Purple and E03 Deep Red (3675yen) on the same day.


The new eyeshadows and blushes all come in silver metal packaging, unlike the previous white plastic packaging. Unfortunately, it looks like quite a price bump with the new eyeshadows costing 3675yen compared to the current Ingenious Eyes N and Ingenious Cheeks which are 2625yen. Previously you also had the option of buying the Metallic Powder Eyes, Holographic Eyes and Jelly Eye Colors in refill form for 2100yen and a metal compact case that fits two refills for 1575yen.

I'm not sure if the option of purchasing only the refills will be available for the new eyeshadows and blushes. RMK's new prices puts it on par with Suqqu, which is targeted at a more mature and affluent demographic. Suqqu's Powdery Cheeks are also 4200yen while its Powder Eyeshadows are 3150yen.

I really doubt the wisdom of introducing these products in these economic times at such a high price point, similar to those of say, Chanel blushes which are US$40. Quite a few ladies would balk at paying the equivalent of US$37.60/S$56.60 for a RMK eyeshadow and US$43/S$64.70 for a RMK blush. Heck, even NARS blushes are a lot more affordable at *only* US$25. Even in Japan, NARS blushes cost only 3150yen.

What are the suits at RMK smoking?