Stila Japan

As some of you may have heard by now, Stila has been bought by another company. Hopefully, the third change in ownership will be the charm and put the brand back on a firmer footing. Stila was one of the pioneering makeup artist brands launched in the 1990s and it would have been a great shame to see it go down.

Stila Japan does not seem to have been affected by the head company's troubles although it surprised many when it closed one of its oldest counters in Japan, at Mitsukoshi department store in Ginza. Currently there are still five Stila counters in Tokyo and about a dozen spread across other major cities. Stila Japan has continued to roll out Japan-exclusive launches on a regular schedule. For example, it released several Japan-exclusive Barbie items. Just this month, it also released this cute two-pan case (1050yen with purchase of any two eye or cheek colors).



The skincare range will also be revamped on 15 May. The new packaging looks a bit cheap and simplistic. The color scheme also reminds me of Kawaii Tokyo, a Japanese skincare line that is sold in Singapore but not in Japan. I would have expected something more feminine and elegant from Stila.


The products as shown in the pic above:
(1) Foaming Cleanser
(2) Moisturising Cream
(3) Emollient Lotion
(4) Fresh Lotion
(5) Cleansing Oil
(6) Eye Makeup Remover
(7) Moisturising Emulsion
(8) Treatment Serum