Etude House

If you haven't checked out the new Etude House store in town, I highly recommend doing it this weekend. The store was moderately crowded this morning but it was still a pleasure to browse in. It's almost like shopping in a candy store with the pink decor!


The wide array of products on display is a bit too much to take in all at once. The good news is that the prices are quite moderate and compares well with other Korean brands like The Face Shop and Skin Food. Of course, it's not as cheap as Korea but for the convenience of being able to sample the products in person, I certainly don't mind paying a bit more. The prices are a bit higher than Malaysia but not by much more (certainly not enough to warrant going to Malaysia just to shop at Etude House). For example, the eyeshadow brush that costs RM19.90 (S$8.30) in Malaysia costs S$9.90 in Singapore.
The single sheet masks are about S$3.90 each, eyeshadow quads are S$24.90 and blushes are S$15+ to about S$25. The skincare is very affordable, mostly ranging from around S$20 to just under S$40.


Not all of the products come with English labels so you should ask about how to apply the products while you're still in the store.


A very friendly staff member was handing out small pink baskets with a free pen (topped with a big fluffy ball) inside that is your gift with any purchase. There are also various GWPs for purchases of S$10, S$20 and $30. I got a ton of samples for spending about S$130. Some of the staff seem to be Korean as I overheard the cashier speaking Korean with a customer. Will post my haul later!