Integrate Mineral Foundation

Shiseido has developed its first ever line of mineral foundations which will be released under the Integrate brand on 21 February in Japan. In its surveys, Shiseido found that most mineral foundation users were not happy with the lack of skincare benefits and inconvenience of using loose powder mineral foundations that had to be buffed on with a brush. Hence, Shiseido developed a pressed version that can be applied with a 2-sided sponge and containing mineral pearl to reduce the appearance of pores and skin discolorations.

The collection includes:

1. Mineral Foundation (Pressed): 3 shades (Ochre 10/20/30) with SPF16 and PA++

2. Mineral Foundation (Loose): Oil-free formula with SPF16 and PA++ 2 shades (10g)

3. Mineral Base: Primer (25g) made with 100% mineral water with SPF25 and PA++

All the products are paraben-free, fragrance-free, non-comodogenic and allergy-tested. There will also be a limited edition Mineral Foundation Set.