Urban Decay Alice in Wonderland

The Urban Decay Alice in Wonderland palette launches officially in Sephora (Singapore) tomorrow. At the price of S$88, it is very reasonable compared to the original US retail price of US$52. This has become a highly sought-after item since its release in the US and has already long sold out on both Urbandecay.com and Sephora.com, with prices on Ebay going for over US$100.

Sephora Singapore has brought in only 400 units of this gorgeous palette, of which over 80+ units have already been reserved. The customers who placed reservations were able to collect the palette since yesterday. When I was purchasing my palette at Sephora Ion, the SA said that they expect it to sell out tomorrow. So if you're still deliberating on this, do not wait too long because this is literally flying off the shelves.


The cardboard packaging is quite sizeable but unlike the Tarte Treasure Chest, the sliding tray that holds the eyeshadows does not fall out easily. The lid has a magnetic closure that opens up to reveal the mirror and mushroom scene with the little Alice figure. The palette is made in the US.

The shades in the palette are not new, just re-named with names inspired by the movie. Some of the shades do have glitter, which I positively hate for the mess factor but overall, the palette has a good mix of vivid, smokey and neutral shades with many creative possibilities.