Maybelline The Falsies Volum'express

Maybelline The Falsies Volum'express is Maybelline's latest volumising mascara which promises a "false lash effect" and 8 times more volume, thanks to its unique flexible wand which lifts and separates lashes.

I purchased this for around US$10 in New York a few weeks ago as I can never resist trying out the latest new drugstore mascaras. As mascaras have to be discarded every three months, I usually prefer to buy drugstore brands rather than splurge on prestige brands.

The applicator brush is slightly curved and flattened somewhat like a spoon, so that when viewed from the top, it looks broader compared to when viewed from the side.

Below is the side-view.

The mascara does build decent length and volume, but it is far from a false lash effect, unless you have very lush lashes to start with (which I certainly do not have). The Blackest Black shade does live up to its name, applying as an inky jet black without any hint of grey. It lasts well over several hours of wear without flaking or smudging.

My main gripe about The Falsies is that it starts to clump when applying the second or third coat and the end result can look more like a spidery mess with the lashes sticking together or small gobs at the tips of the lashes unless you clean out the clumps. For the price, I would say it's a decent mascara but be prepared to work a bit to make it look good.

Compared to the Maybelline Pulse Perfection Waterproof, I prefer Pulse Perfection slightly over The Falsies but neither are really holy grail material for me. You can read my earlier review of Maybelline Pulse Perfection Waterproof here.

Below is the list of ingredients.