Holika Holika

Looks like another South Korean beauty brand is about to land on our shores! The Holika Holika store will open in the basement of Wisma Atria in end March. The ad campaign features CNBlue, a South Korean indie rock band.

Judging by its official website, the brand has a whimsical magical/fairy theme, with echoes of Majolica Majorca. See how the mascara tube packaging is similar to Majolica's mascaras?