Shu Uemura My Palette Stylist App and Novadiva

Shu Uemura has released a "My Palette Stylist" application for iPhone/iPad, in conjunction with their Color Atelier collection. (Just do a search for "Shu Uemura" through the App Store. The app is in English.) The app allows you to form your own eyeshadow quad and then tells you the style category that your shade combination falls into. You can then experiment with the eyeshadow and blush shades on photos of yourself.

If you are in Tokyo, the Shu Uemura flagship boutique in Omotesando Hills is running a contest in which the top prize is this gorgeous palette of all 55 Pressed Eye Shadows and the consolation prize is a palette of 28 shades.


Do also check out the Yahoo Japan beauty editor's blog for pics of the upcoming Novadiva makeup collection to be released on 1 August in Japan. The details of the collection are in this earlier post.