dimanche 16 octobre 2011

Finally, here's your chance to expose your briefs

Let's say that you are the creative director of a fragrance firm, or a designer. Your job is to compose a brief to hand off to a particular perfumer and hope for the best. What would you ask for exactly, and to whom would you entrust the job of making your creative vision into olfactory reality?

I've been thinking a lot lately about the incredibly varied briefs that perfumers must get handed to them, and it's my fondest wish that someday, some well-known perfumer would write a book compiling all of them. It wouldn't be necessary to name names, just to be able to read them would be a guilty pleasure. I'm sure they would vary from the insane to the sublime and would make great entertainment on par with Turin and Sanchez' The Guide.

Me? Perhaps I would call up Thierry Wasser and, utilizing his strengths, ask him to compose a fragrance of haute vulgarity. Using a blend of high-quality naturals and great synthetics, he would take certain cues from Guerlain's history. I would ask him to create the olfactory equivalent of the outmoded psychoanalytical idea of the Madonna/Whore Complex. It would smell like early twentieth-century violet, loads of coumarin/tonka and whatever else might strike Monsieur Wasser's fancy. It would turn heads, distracting all in its wake to the point of mania in searching out its source. In short, it would be spectacular.

Thierry Wasser- my imaginary perfume husband

What about you? What would be your perfume fantasy? How would your brief read, and which perfumer would you task with it?

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