Deadline for Indie FiFi Submissions has been extended!

Press Contact: Lyn Leigh, 212 725 2755 ext. 102

Lleigh@fragrance.org

For Immediate Release

The Fragrance Foundation

Announces

2012 “Indie” FiFi® Award

Submission Deadline Extension!

New York N.Y. November 30^th, 2012.  “Indie” fragrance submissions are pouring into the office of The Fragrance Foundation. By UPS, by Fedex, by mail, by messenger and even hand-delivered by the perfumers themselves!  Indie fragrance brands are clearly excited and enthused to participate in the very first Fragrance Foundation 2012 “Indie” FiFi® Award in partnership with Elements Showcase.

Due to the fact that Mary Ellen Lapsansky, Vice President of The Fragrance Foundation has been responding to a deluge of phone calls and emails requesting information and guidance, the decision was made to extend the submission deadline to:

Wednesday, December 7^th

“The response has been amazing,” commented Ms. Lapsansky, “so obviously these wonderful indie brands are eager to compete with each other (on the friendliest possible terms of course) for the prestige of being finalists, with the winner stepping up to accept the 2012 “Indie” FiFi® Award at the Elements Showcase award celebration on Monday, January 30th . With all the buzz generated by this FiFi® Award category as well as the $10,000.00 prize generously provided by Givaudan in support of this first-time initiative, it’s  a great opportunity for indie brands to shine.

For all the submission criteria, forms etc. please go to www.fragrance.org and click on Indie Fragrance of the Year to open up the information window.