Ladurée Les Merveilleuses

Japanese magazine 25ans has a write-up on the forthcoming launch of the Ladurée Les Merveilleuses makeup line. The name is inspired by the Merveilleuses of 18th century France, who were known for their extravagant, decadent behaviour and fashion styles inspired by the ancient Greek and Romans.

See more pics of the gorgeous line here (click on the blue tabs to scroll through the four pages of the article), Maquia's spring collections catalogue, Kuri's Beauty Report and Cafeglobe. In 25ans' interview with Ladurée Image/Communications Marketing Director Safia Thomass Bendali, she explained that Ladurée took their time carefully developing a makeup line that combined beauty with quality. The line places a great emphasis on blushes with three different formulas, as during the age of the Merveilleuses, blushing the cheeks was the main means of playing up one's feminine allure. Bendali also observed that while most Japanese women prefer basic shades, they often also want to try out new shades. The look of Les Merveilleuses is one of refined elegance, with the rouged cheeks balanced with lighter shades for the eyes and lips.

For the brand's debut at Mitsukoshi department store in Ginza, Tokyo on 29 January, there will also be a limited edition miniature size of the Face Color Rose Ladurée blush petals in a box (3360yen).