Lavshuca Brand Renewal

Lavshuca is gearing up for a complete brand renewal on 1 August with a new spokesmodel, Fudeoka Hiroko who is a much younger sweetie pie type of model than the previous Puffy duo. There is a pic of a couple of the new products on Fudeoka's blog. It looks like the new brand image will still be dominated by pink and hearts. Hopefully, this spells a revival for Lavshuca, which has been lacklustre of late with very tiny limited seasonal collections.