Shiseido Spring 2013

For Spring 2013, Shiseido will release two Luminising Eye Color Trio (4200yen, 3g) in RD711 Pink Sands and RD299 Beach Grass and a Luminizing Sating Face Color OR308 (4200yen, 6.5g) on 1 January in Japan. Formulated with Micromatic Color Pigments and Satin Smooth Pearl particles, these glide on with a silky consistency while the Dual Optimizing Powder provides lasting power and the S Hydro Wrap Vitalizing DE provides hydrating benefits.




Shiseido will also launch a revamped version of their popular Perfect Rouge (3675yen, 4g). The new formula incorporates a Red Illuminating Pearl and Micromatic Color Pigment for a silk-like shine and fresh, vibrant color. Volumising Oil provides a creamy texture while lips remain moisturised thanks to hyaluronic acid and S Hydro Wrap Vitalizing DE. It looks like the shade range is a mix of old and new, with favourites like RD514 Dragon being retained in the new line-up. The fifteen shades are: OR341, OR544, RD142 (used in the ad visual), RD304, RD305, RD514, RD732, PK303, PK307, PK343, PK417, RS306, RS320, RS347 and RS745.

There will also be a new Perfect Rouge Tender Sheer in 10 glossy, shiny shades (3675yen, 4g) with a chic red packaging. Aside from the ingredients listed above for Perfect Rouge, the Tender Shine formula also incorporates a Dewy Oil. The shades are PK301, PK410, BE302, BR503, RD205, RD304, RD506, RS307, RS508 and RS509.

The new global face of Shiseido for 2013 is Chinese model Sui He. See a video clip on Models.com of her being made up by Shiseido Artistic Director Dick Page.