Maybelline Japan New Releases

Maybelline Japan will be launching a new Baby Skin Pore Eraser (1260yen) in February. The translucent light pink gel primer promises baby-like flawless skin. The formula is oil-free, fragrance-free and non-comedogenic. It comes in just one shade, 01 Natural.

The Baby Lips Color SPF13 (525yen) comes in five shades: 01 Sweet Beige, 02 Pink Addict, 03 Rose Pink, 04 Pop Red and 05 Baby Coral. The mint-scented tinted lip cream contains shea butter and jojoba oil to hydrate the lips.

Released last December, the Lasting Drama Gel Liner (1260yen) comes in black and brown. It includes a dual-ended brush/tip applicator for creating precisely defined lines and a smudged effect. See the TV ad here.