Shu Uemura S Curler

Shu Uemura will release a new S Curler (1470yen) on 1 August in Japan. Described as a multi-functional eyelash curler, this was reportedly 13 years in the making and went through 100 test designs. The name is derived from the eight key words that drove the project: small, spot, special, safe, simple, side-bar free, sophisticated and shu uemura. The side-bar free design is supposed to enable it to fit all eye shapes.