Shiseido Benefique Theoty Spring 2014

On 21 January, Shiseido Benefique Theoty will launch a new Lipstick (Melty Touch) (3675yen, 4g, 10 shades) and two limited edition waterproof Smart Liquid Eyeliner (2100yen, 3ml) in BK99 and BR88 with a high gloss formula. Designed to wear comfortably on the lips, the new lipsticks are formulated with macadamia nut oil, hyaluronic acid, glycerin, "red aura pearly liquid" and a "melty touch oil".



Since its relaunch in February 2013, Benefique Theoty has surpassed Shiseido's original sales target and increased in popularity, particularly amongst young women, no doubt helped by popular spokesmodel Yuri Ebihara. Watch a video of her at a press event for Benefique in New York here.