Shu Uemura Fall 2014 Brave Beauty

Shu Uemura used to term its seasonal color makeup collections as part of its "Mode Makeup" series. The very first was called "Flaggy", released in 1968 by brand creator Uemura. Chocolat Donna from Fall 2012 was #135. The upcoming Brave Beauty collection will be the first 'volume' in a new Vision of Beauty Collection by Artistic Director Kakuyasu Uchiide.


Set for release on 1 August in Japan, the collection includes:

1. Eye Palette: Three palettes in pink, green and orange variations (6500yen)



2. Lasting Soft Gel Pencil: 3 shades (2000yen)


3. Rouge Unlimited: 6 shades in maroon, fuchsia, orange hues (3000yen)


4. Satin Radiant Stick: 4 shades

5. Brave Beauty Lashes (2500yen)

6. Brave Beauty Face Stars (2200yen)

All products are limited edition. See more pics from the press preview on Kire no Hone, here and Biplivoce.

Also set for release on 1 August are the Tsuya Lotion (4800yen, 150ml) which comes in three types: I Fresh Watery, II Watery and III Rich Jelly; and The Lightbulb Oleo Pact Foundation SPF25 PA+++ (5500yen, 16 shades) and The Lightbulb Dome Sponge (650yen). The Oleo Pact Foundation is formulated with a jellified oil complex that is more translucent than the conventional wax complex for an enhanced color effect. It promises a lightweight sensation and effortless touch of glow on a fresh complexion. See the ad visual here. There will also be a new cotton pad with a silk side and a cotton side for use with the Tsuya Lotion.