Astalift New Base Makeup and Haircare

Astalift, by Fujifilm, will launch a new sakura-inspired Lighting Perfection base makeup range on 1 September in Japan. The range is formulated with a sakura aura powder that absorbs yellow light while reflecting red light to give skin a lit-from-within glow. It includes:

1. Lighting Perfection Long Keep Pact UV Powder Foundation: Formulated with 'sakura aura powder', water-soluble collagen and astaxanthin, this longlasting powder foundation comes in 6 shades with SPF20 PA++. (3700yen for 9g refill, 1000yen for case)

2. Lighting Perfection Moist Pure Liquid UV Foundation: Formulated with 'sakura aura powder', three types of collagen, astaxanthin and lycopene, this comes in 6 shades with SPF25 PA++. (4200yen, 25g)

3. Lighting Perfection Pressed Powder: For a radiant, polished finish. SPF18 PA++ (3500yen for 9g refill, 1000yen for case)

Astalift is also venturing into the haircare catgory with its damask rose-scented Scalp Focus series set to debut on 24 September. It includes a shampoo, conditioner and scalp essence. The shampoo and conditioner are both silicone-free and contain collagen and astaxanthin. Both will retail at 2000yen for 360ml and 1600yen for the 300ml refill pack while the scalp essence will retail at 5700yen for 150ml, and 3200yen for 75ml.