One By Kose on QVC

Kose launched its new brand One By Kose's first product Skincolor Water-Luxe Gel Creme Foundation (US$42, 30g, 6 shades) exclusively on QVC in the US and Canada on 29 January, racking up sales of more than 5000 units within the first 10 minutes of broadcast. The foundation incorporates the company's exclusive water pact technology. The brand is targeted at the mid-tier while the more prestige skincare line Decorte will be launched this spring as part of Kose's drive to expand in North America.