Bea's Up February '09

Here are some more snapshots from the February issue of Bea's Up:

Maquillage brand renewal with new spokesmodels



Paul & Joe Protective Fluid Foundation N SPF 25 PA++ to be released on 1 March.


Ipsa Pure Protect Liquid Foundation SPF 24 PA+++ to be released on 20 February.


Majolica Majorca Lash Expander Frame Plus BK999


Kate Diamond Cut Eyes BR1


Kate Diamond Cut Eyes PK1


Lavshuca Dramatic Memory Rouge PK2


Cappucino-themed smokey eye look using Kate Diamond Cut Eyes BR1, Fasio Gradation Mix Face Color OR220, Maybelline Creamy Gel Liner #1 Black, Ipsa Volume Impact Mascara, Takako Style Eyelash #12 and Integrate Soft Jelly Rouge PK395.




Step #1: Use the fat sponge end to apply the top right base shade all over the lid, extending 2-3mm past the outer corner of the upper eyelid

#2: Use the fat sponge end to apply the bottom left brown shade from the upper lashline up to the crease

#3: Use the thin sponge end to apply the bottom left brown shade along the lower lashline, extending 2-3mm below the outer corner

#4: Apply the gel eyeliner along the lashline at the base of the eyelashes

#5: Apply the gel eyeliner along the lashline just above the eyelashes with a slightly thicker line towards the outer corner

#6: Extend the gel eyeliner about 2mm past the outer corner on both the upper and lower lashline.

#7: Use the thin sponge end to apply the bottom right dark brown shade along the outer one-third of both the upper and lower lashline

#8: Use the fat sponge end to mix the two highlight colors (upper left) and apply at the inner corners of both the upper and lower lids

#9: Apply mascara on the upper lashes and lower lashes, with more emphasis on the outer half of the lower lashes.

#10: Stick on false lashes




Caffe latte-themed look using Fasio Gradation Deep Eyes I-3, Ettusais Sweet Marble Cheek Color PK1, Majolica Majorca Honey Pump Gloss BE131, Bobbi Brown Long Wear Gel Liner #13, MAC Eye Lash #7, Revlon Beyond Natural Defining Mascara Waterproof and Kate Liquid Rouge N BE4.







Kate spring collection


Lavshuca spring collection


Fasio spring collection


Integrate spring collection

Bea's Up: Jill Stuart & MAC Perfect Book

The February issue of Bea's Up included a booklet on Jill Stuart and MAC, both of which are immensely popular in Japan. The booklet played up the striking contrast between the cool, funky MAC with its black packaging and the princessy pink of Jill Stuart.

JS Lovers who love its shimmery eyeshadows and nail polishes, natural blushes, princessy mirrors and floral-scented bodycare line.


Top 5 must-buys for spring:
1. Jelly Lip Gloss #4 Baby Petal
2. Illuminance Eyes #6 Blossoming Shine
3. Mix Blush Compact #7 Lovely Tulip
4. Jelly Lip Gloss #5 Frosted Cherry
5. Nail Lacquer N #30 Heavenly Shine

Jill Stuart will also launch a makeup pouch in February, a day skincare powder in March and a face refresh mist in April.


JS brand history including its debut in 2005 to instant popularity and long lines of customers, hit products such as the Mix Blush Compact in 2007.


Interview with a Jill Stuart SA, who said that one of the highlights of her job was wearing the pretty outfits!


She used Illuminance Eyes #6 Blossoming Shine by applying the pale pink shade all over the lid, the mauve shade (2nd from right) in the crease and the purple shade (extreme right) in the outer corners. She then used her finger to pat the gold pearl shade (extreme left) over the lid and lined the inner rims of her lashlines with a pencil eyeliner.


Top 8 best-selling makeup items:
1. Lipgloss #2 Flirty Pink
2. Jelly Eye Color #5 Sugar Candy
3. Illuminance Eyes #2 Fantastic Light
4. Seductive Eyes #1 Seductive Doll
5. Liquid Eyeliner #6 Taupe Mist
6. Lip Lustre #19 Pure Cherry
7. Nail Lacquer N #9 Berry Sorbet
8. Mix Blush Compact #6 Fresh Apricot (this has replaced #1 Baby Blush as the most popular shade)


Top 8 best-selling base items and tools:
1. Present Box M
2. Loose Powder #3
3. Hand Mirror
4. Smooth Silk Powder Foundation #103
5. Compact Mirror
6. Eyelash Curler
7. Pouch
8. Pure Lasting Makeup Base


Brand trivia:
#1 The shopping bag differs according to the products purchased (e.g. nail, bodycare, makeup).

#2 The striped design of the shopping bag for bodycare is modelled on Jill Stuart's daughter's bedroom wallpaper.

#3 The interior of the skincare boxes is printed with illustrations of the fruits used in the individual products.

#4 In response to customer feedback, the new nailpolish bottles and Jelly Lip Gloss tubes have been affixed with larger Swarovski crystals.

#5 The octagonal design of the caps on the various products is said to attract good luck according to fengshui principles.


MAC Lovers: Famous for its highly sought-after limited edition collections and collaborations with brands such as Disney and Barbie, MAC's limited edition collections usually sell out quickly with the Disney collection selling out in as little as 24 minutes.
MAC fans are known to love lip makeup.


Top 5 must-buys for spring:
1. Icescape Lipglass
2. Winter Sky Eyeshadow
3. Transparent Teal Glitter Reflects
4. Naked Frost Lipglass
5. Penultimate Eyeliner Rapid Black


MAC brand history: Notable highlights include the Barbie collection selling out in less than four days in 2007 and the Mineralize Loose Foundation sales figures reaching the original 2-month target in just one week in 2008, Spice Lip Pencil which was popularised by Linda Evangelista, and the Dress Camp collection which sold out in three days. When MAC was first launched in Japan in 1998, there were long queues at the counters on the first day. The brand quickly grew to its current 34 counters in Japan.


Interview with MAC SA who recommended Sketch, Idol Eyes, Trax and Black Tied and false eyelashes for creating the smokey gradational look, paired with Mineralize Blush in Love Thing and Ample Pink Plushglass.


She used Idol Eyes all over the lid as the base, then contoured the outer corner with Trax, blended Sketch in the crease and smudged Black Ted along the lashline, the finished by applying the false eyelashes.


Top 8 bestselling makeup products:
1. Tempting Eyeshadow
2. Nice Buzz Plushglass
3. Zoom Lash Zoom Black
4. Sunbasque Sheertone Blush
5. Abstract Nail Lacquer
6. Bare Study Paint Pot
7. Black Track Fluidline
8. Siss Lipstick


Top 8 best-selling base makeup items and tools:
1. Studio Fix Fluid Foundation
2. Mineralize SPF15 Foundation/Loose
3. #7 Eye Lash
4. Prep Prime Face Protect
5. Lightful Protective Moisturiser
6. #187 Stippling Brush
6. Iridescent Powder Brightful
8. Select Moisture Cover


MAC trivia:
#1 MAC releases an average of 2 new collections per month, much more frequently than other brands.

#2 Makeup lessons by pro MAC artists are available at the flagship store on Omotesando.

#3 MAC artists love to apply the Mineralize Loose Foundation with #109 brush (for covering up pores and wrinkles) and #187 brush (for a soft finish)

#4 After being revamped in 2007 into a more user-friendly version with a clear rim, sales of MAC's false eyelashes have grown 11 times.

#5 MAC's SAs are pro makeup artists who often participate in fashion shows.

#6 MAC's products are designed for ease of use at fashion shows, such as the Lipglass and eyeshadow packaging which allows one to see the shade easily.


Prizes being given away by the magazine.

Bea's Up: February

The February issue of Bea's Up focuses on affordable (so-called "pu-chi" in Japanese, which is short for "petite price") spring makeup and skincare. It also comes with a booklet on Jill Stuart and MAC.

Bea's Up January '09

The new January issue of Bea's Up features pop star Ayumi Hamasaki on the cover. This issue is all about eye makeup, and includes tutorials on mascara application and how to create the illusion of double eyelids.



See what a difference eye makeup makes!


Also, a preview of the Spring '09 makeup collections.

Bea's Up October

The October issue of Bea's Up features pop star Ayumi Hamasaki (in her usual blonde glamour princess getup)on the cover, along with features on reviews of the new Autumn/Winter foundations, drugstore makeup priced under 2222yen and techniques for making one's eyes look bigger.






The November issue due out on 11 October will have the scoop on Christmas coffrets, reportedly earlier than any other beauty mags. I'll be looking forward to that!