Review: Etude House BB Magic Fresh Cool Mousse

I tried out the Etude House BB Magic Fresh Cool Mousse SPF30 PA++ (S$31.90) for the first time today and was quite happy with it. The texture is very similar to Shu Uemura UV Underbase Mousse but the Etude House Mousse has a firmer consistency. A ping pong ball-sized amount was all I needed for one application.



Rather than glob it all on at once, I applied a pea-sized amount to small sections of my face and blended each one in before moving on to the next section. The mousse dries fairly quickly but you can also layer it on for more coverage. The color match was perfect (I usually wear Ochre 10 in Japanese brand foundations, or MAC NC20) while the finish was seamless without accentuating any dryness, flakiness or smudges.


What I liked was how easy and fast it is to apply, unlike liquid foundations which can be tricky. My biggest peeve about liquid foundation is that any mistakes in application are much more obvious compared to powder foundations, although liquid foundations usually give a more natural finish. When I was still using liquid foundations, I often discovered in the middle of the day that there were small smudges where I had not blended properly. But with the BB Magic Fresh Cool Mousse, the texture is so light and easy to blend that it's virtually idiot-proof.

The coverage is sheer to medium. It can even out your skin tone and cover up some skin redness but if you have serious dark circles, you will still need a separate concealer. I found the oil control power to be average and my nose started to shine after about 1.5 hours, which is normal for me as my T-zone is super oily, but this is easily remedied with an oil blotting sheet. For ladies with oily skin, I think this is a good alternative to liquid foundations which usually have a heavier texture. And at only S$31.90, it's easy on the pocket as well (and you can probably score it for much cheaper if you order it online from Korea).