Coffret D'Or Summer 2010

Coffret D'Or will release its "Pastel Pop" and "Impact Shine" -themed Summer 2010 collection on 1 May in Japan. It includes:
1. Curving Impact Mascara

2. Liquid Gel Liner (WP): pen-type gel liner in 3 shades

3. Premium Shine: 5 shimmery eyeshadow singles formulated with "rainbow shine pearl"

4. Jewel Light Nail Colour: 8 limited edition shades

5. Jewel Mode Top Coat

It's interesting to see Coffret D'Or taking a leaf out of Maquillage's playbook with the embossing of the brand name on the surface of the eyeshadows. The two brands are close competitors as Kanebo's and Shiseido's mega drugstore brands. Some of you may recall that a few years ago, Kanebo stopped promoting Revue and T'estimo to launch Coffret D'Or while Shiseido stopped promoting Proudia and Pieds Nus to launch Maquillage.

Here's the new TV CM featuring Kou Shibasaki and the new Lasting Power Pact and Lasting Power Stay Fix UV.