Liberty & Marc Jacobs Mooks

I was quite intrigued when I read that there would be a Liberty mook. The vaunted British brand appears to be undergoing a revival in recent times, with the MAC Liberty of London collection being one of the manifestations. The Liberty Print 1875-2010 Spring & Summer mook (the "1875" is not a typo!) arrived at Kinokuniya stores earlier this week. It comes with a soft cloth tote bag (23x34x10cm) designed in collaboration with a noted Japanese stylist and retails for S$31.50.

The bag features the new Emilia's flowers print.

I bought this mook not so much for the tote bag but because I was interested in reading about Liberty's brand history and what goes on behind the scenes in the designing and production of their iconic prints. The 78-page mook includes an interview with the Liberty fabric archivist, a retrospective of Liberty prints, a look at what goes on in the Liberty design studio and even a sewing guide for making t-shirts, bags, aprons with Liberty fabrics.

Inside the Liberty department store in London.

Inside the design studio

Collage of Liberty fabrics on the design studio wall.

Here's a look at the Japanese magazines and mooks that were available at the Kinokuniya store in Bugis Junction earlier this afternoon.




I didn't bother getting the Marc Jacobs Spring/Summer 2010 mook because the print on the accessories this time round were not attractive to me at all.