Shiseido Ma Cherie

Shiseido has released a revamped version of its Ma Cherie haircare line with an ad campaign featuring Japanese model/actress Yoshikawa Hinano. Formulated with champagne honey gelee, it is supposed to leave hair extra soft with a romantic floral scent.

Check out the TV CM and press conference clip below in which the 30-year old Yoshikawa, in full on act-cute princess mode, tells the interviewer excitedly about how she wanted to go nude in the CM and be filmed with just Ma Cherie.