Maybelline Hyper Diamond Shadow

Maybelline will launch a new line of Hyper Diamond Shadow palettes and Water Shiny Diamond lipsticks in late June in Japan. Retailing at 1260yen, the four palettes are formulated with the largest glitter bits that Maybelline has ever produced for a diamond-like shine. Despite the glitter, the eyeshadows have a creamy texture.

The palettes remind me of Kate which has a Diamond Cut Eyes series. The combinations are the usual gradational ones favoured by the Japanese mass market.

The lipsticks contain "Diamond Deluxe Glitter" and have a glossy shine. The 7 shades are 301 Crystal Beige, 302 Orange Garnet, 303 Diamond Peach, 304 Pink Tourmaline, 305 Rose Pink Quartz and 306 Sparkling Ruby and 307 Amethyst Star. These will retail for 945yen each.