Help bring Jill Stuart to Singapore!

At a Kose event earlier today, I had the chance to ask the Kose staff if they were intending to introduce the Jill Stuart beauty line in Singapore. In short, the answer was that Kose was still thinking about it because unlike Hong Kong or Taiwan, the market in Singapore is much smaller in comparison. One option that they were considering was to introduce it at DFS in the airport. They were also wondering if it would be better to open a stand-alone store or a counter in a department store.

I think that regardless of whether it is a counter in a department store or a stand-alone store, the line will draw in customers in droves even without any advertising or promotion. There is actually quite a lot of pent-up demand in Singapore for Jill Stuart. Almost every time I post about Jill Stuart on the blog, I get queries on how and where to buy it. Currently, most ladies have to either buy from online retailers at exorbitant prices or beg friends to help them purchase from Japan, Hong Kong or Taiwan.

If Lunasol, Anna Sui and RMK can do well in Singapore, I really see no reason why Jill Stuart cannot do well here. In fact, Jill Stuart has a big advantage in that there is virtually no other cosmetics brand in Singapore that is similar to Jill Stuart's brand image. From the vintage princessy product packaging to the highly sought-after limited edition items and accessories, Jill Stuart will truly stand out in the market here.

If you would like to see Jill Stuart in Singapore, please vote in the two polls that I've just set up at the right hand column and also leave a comment on this post. The polls will be open for a week, after which I will forward the results and the comments to Kose. Thanks in advance for participating!