Olay Press Event
Mag (of Makeupstash.com) and I were invited earlier this week to attend an Olay press event to preview the new additions to their Regenerist and White Radiance lines.
Held at the elegant Les Amis restaurant, the event was attended by journalists from various local women's magazines such as Her World, Cleo, Shape etc.
The event started with model/designer Colleen Francisca and model/makeup artist Joanna Koh sharing their approach towards skincare and their search for effective skincare products that help to keep their skin youthful looking. I was seated opposite Colleen, who has won several beauty pageants including 2006 Miss Singapore World, and have to say that her skin and makeup was absolutely flawless. Seeing models up close always feels somewhat surreal because their facial features are so perfectly proportioned, no matter what angle you look at them from.
Next, dermatologist Dr Cheong Wai Kwong spoke about the importance of using the right skincare products daily to maintain your skin in tip top condition even if you go for beauty treatments.
The final presentation was by Proctor & Gamble skincare scientist Dr David Khoo who explained the key innovations and ingredients in Olay's new Regenerist and White Radiance line-ups. In order to meet the skincare needs of women who are not keen to undergo cosmetic treatments, Olay's "early step cell care" approach addresses anti-ageing and whitening issues at the start of the series of chain reactions within the cell that affect skin ageing and pigmentation.
There are two new additions to the White Radiance line-up: CelLucent White Essence and CelLucent White Cream.
White Radiance CelLucent White Essence (S$59.90, 40ml) is a daily treatment serum that contains Olay's CelLucent Complex. The innovative ingredient in this is Sepiwhite which helps to prevent the formation of melanin at the early stage in cells and Vitamin B3 which helps to limit melanin transfer to the skin surface. In-vitro tests have shown that Sepiwhite is more effective than other common whitening ingredients such as kojic acid, mulberry, azelaic acid and Vitamin C in reducing melanin content in melanocyte cells.
The essence is dispensed through a dropper, which lets you control the amount easily. This had a very light texture that absorbs easily without any skin tightness or oiliness.
The White Radiance CelLucent White Cream (S$59.90, 50g) is a 'shape-memory gel' with more intensive moisturising properties than the essence. It also contains the CelLucent complex to help reduce skin pigmentation, enhance skin renewal and hydration levels.
This also absorbs easily without any greasiness. It also felt clearly more hydrating than the White Essence.
For ladies who are more concerned about skin firming and preventing wrinkles, Olay has designed a new Regenerist Superstructure Cream SPF30 and Regenerist Micro-Sculpting Serum. Both contain an aminopeptide complex of anti-ageing ingredients such as PAL-KTTKS, Pro-Vitamin B5, niacinamide, carnosine and anti-oxidants. The aminopeptide PAL-KTTKS acts at the cell surface to trigger the production of collagen, fibronectin and elastin while niacinamide helps to even skin tone, enhance cell renewal and boost collagen production.
The Superstructure Cream (S$59.90, 50ml) helps to prevent sun damage and loss of skin collagen's structural integrity. The cream provides protection against both UVA and UVB rays.
The cream's texture is denser than CelLucent White Cream and takes a bit more time to absorb.
After a few minutes, the cream had almost completely absorbed. This will probably work best for dry skintypes.
At the end of the event, we received a set of the new products to try out. Look for these to launch in our local stores in October.
Mag & I :-)
Held at the elegant Les Amis restaurant, the event was attended by journalists from various local women's magazines such as Her World, Cleo, Shape etc.
The event started with model/designer Colleen Francisca and model/makeup artist Joanna Koh sharing their approach towards skincare and their search for effective skincare products that help to keep their skin youthful looking. I was seated opposite Colleen, who has won several beauty pageants including 2006 Miss Singapore World, and have to say that her skin and makeup was absolutely flawless. Seeing models up close always feels somewhat surreal because their facial features are so perfectly proportioned, no matter what angle you look at them from.
Next, dermatologist Dr Cheong Wai Kwong spoke about the importance of using the right skincare products daily to maintain your skin in tip top condition even if you go for beauty treatments.
The final presentation was by Proctor & Gamble skincare scientist Dr David Khoo who explained the key innovations and ingredients in Olay's new Regenerist and White Radiance line-ups. In order to meet the skincare needs of women who are not keen to undergo cosmetic treatments, Olay's "early step cell care" approach addresses anti-ageing and whitening issues at the start of the series of chain reactions within the cell that affect skin ageing and pigmentation.
There are two new additions to the White Radiance line-up: CelLucent White Essence and CelLucent White Cream.
White Radiance CelLucent White Essence (S$59.90, 40ml) is a daily treatment serum that contains Olay's CelLucent Complex. The innovative ingredient in this is Sepiwhite which helps to prevent the formation of melanin at the early stage in cells and Vitamin B3 which helps to limit melanin transfer to the skin surface. In-vitro tests have shown that Sepiwhite is more effective than other common whitening ingredients such as kojic acid, mulberry, azelaic acid and Vitamin C in reducing melanin content in melanocyte cells.
The essence is dispensed through a dropper, which lets you control the amount easily. This had a very light texture that absorbs easily without any skin tightness or oiliness.
The White Radiance CelLucent White Cream (S$59.90, 50g) is a 'shape-memory gel' with more intensive moisturising properties than the essence. It also contains the CelLucent complex to help reduce skin pigmentation, enhance skin renewal and hydration levels.
This also absorbs easily without any greasiness. It also felt clearly more hydrating than the White Essence.
For ladies who are more concerned about skin firming and preventing wrinkles, Olay has designed a new Regenerist Superstructure Cream SPF30 and Regenerist Micro-Sculpting Serum. Both contain an aminopeptide complex of anti-ageing ingredients such as PAL-KTTKS, Pro-Vitamin B5, niacinamide, carnosine and anti-oxidants. The aminopeptide PAL-KTTKS acts at the cell surface to trigger the production of collagen, fibronectin and elastin while niacinamide helps to even skin tone, enhance cell renewal and boost collagen production.
The Superstructure Cream (S$59.90, 50ml) helps to prevent sun damage and loss of skin collagen's structural integrity. The cream provides protection against both UVA and UVB rays.
The cream's texture is denser than CelLucent White Cream and takes a bit more time to absorb.
After a few minutes, the cream had almost completely absorbed. This will probably work best for dry skintypes.
At the end of the event, we received a set of the new products to try out. Look for these to launch in our local stores in October.
Mag & I :-)
publié par Unknown @ 06:57
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