Mika Ninagawa for Shu Uemura

The special website for the Mika Ninagawa for Shu Uemura "Sakura Collection can be viewed here. In the interview with Ninagawa, she explains that sakura (cherry blossom) is her favourite flower and that she hopes that the customers will feel the same sense of joy that she had when she saw how the products turned out. The ad visual features the brand's first Beauty Ambassador, Yamada Yu. You can watch the video clip on the shooting of the ad visual here.