Shiseido White Lucent

Shiseido will expand its bestselling White Lucent line on 1 February in Japan.

The new products include:

1. White Lucent Brightening Spot Control Foundation: Available in 6 shades with SPF25 PA+++. Formulated with "luminising magic powder" and "radiance optimising powder" plus a "hydro-synergy complex p" to help keep skin hydrated. (4515yen for 10g refill, 1260yen for case)

2. White Lucent Brightening Spot Control Base UV: Makeup primer in 3 shades (ivory, green and pink) with SPF35 PA+++. (4515yen for 32g)

3. Intensive Spot Targeting Serum W (10500yen for 30ml)

These are all formulated with M-tranexamic acid, which helps to suppress the formation of melanin. The Intensive Spot Targeting Serum W also contains the 4MSK complex to inhibit the activity of the enzyme tyrosinase within the melanocytes.