Esprique Debut

Kose will debut its new Esprique brand (replacing Esprique Precious) on 25 March in Japan. Esprique will be rolled out to 10 other Asian countries/territories (China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines and Myanmar) starting in May. Targeted at ladies in their early 30s, the brand concept is "one stroke beauty", centering around products that are easy to use.

The first collection will introduce four Blend Dimensional Eyes (Shiny) quads, four Melty Fix Cheek and 10 Aqua Drape Rouge lipsticks. The black packaging can't help but remind one of Visee, which is also under the Kose umbrella.