Kate Winter 2011

Kate will release a new Art Dial Mascara (1680yen) on 1 November in Japan. The mascara has an innovative dial-type design with a rubber comb applicator angled at 38.9° to better fit the curve of the eyes for easier application. The comb applicator's teeth are spaced 0.48mm apart, which is supposedly the ideal width for helping to separate the lashes.



The dial allows you to control the amount of mascara dispensed for either a more natural effect or a more dramatic effect as you desire. It also allows one to use up the entire tube of product properly, unlike conventional mascaras which become increasingly unusable as they dry up inside the tube. This sounds like a very unique concept, it'll be interesting to see how the mascara performs!



The mascara contains "volume free oil", a "stretch long polymer" for adding length, a "dry fix polymer" for a fast drying effect, and panthenol to nourish the lashes. It is smudge-resistant and removable with warm water.



Alongside the Art Dial Mascara, Kate will also launch a new waterproof Deep Liquid Eyeliner WP (1470yen, 2 shades) and two new shades of Jewel Carat gel eyeshadow base (892yen).