The Body Shop iButterfly Asia

Starting this Friday 23 September, the Body Shop will be running an innovative campaign with the launch of its iButterfly Asia iPhone app in Singapore, as part of its 35th anniversary celebrations.

Simply download the app for free and use your iPhone/iTouch/iPad to look for butterflies within a 150m radius of any of the 40 Body Shop stores in Singapore. "Catch" the butterflies seen through the iPhone's camera viewfinder by swinging the iPhone like a butterfly net. The butterflies can then be used to redeem free prizes and discounts, including 10 grand prizes of $500 worth of Body Shop products. You can also view their Facebook page for more details. The campaign will run through to 16 October. Good luck!