Rimmel Kate Lasting Finish Lipstick #9

Like Rimmel Kate Lasting Finish Lipstick #2, #9 is a creamy shade saturated with lots of vivid pigment. It is a rich berry red, with pink undertones.

The collection comprises 15 shades (which you can see in the pics from the press launch on Sassiam) but it seems like only 7 shades are available in the UK. Based on the set of testers that I saw at the store, #7, #9 and #11 are available in France but not in the UK. I would have liked to purchase more of these lovely lipsticks but sadly, most shades were out of stock at the store that I was at.

As #9 is intensely pigmented, it is best applied with a lip brush as applying it straight from the tube tends to deposit too much pigment on the lips. I like how it smoothly it glides onto the lips. It lasts about 4-5 hours on my lips without significant feathering, although my lips do start to feel dry after the first couple of hours. It does transfer easily if you do any drinking or eating, so touch-ups are required after a meal.


As the shade is so intense, it can look quite stark if applied straight from the tube (as shown in the pics above). Hence, I always ended up either blotting it down or applying just a small dab to the centre of the lips and smudging it out with my fingertip (as shown in the pic below). It stains the lips a light berry pink after it has been wiped off.

I think Rimmel has done an excellent job with this collection (which does not seem to be limited edition) and I'll definitely pick up more shades in the future if I get the chance. ASOS.com currently has five Kate Lasting Finish lipstick shades in stock as well as all six Union Jack eyeshadows.

A behind-the-scenes look at the shooting of the ad.