Mame Chiyo for Shu Uemura Apps

Shu Uemura has just launched a cool Mame Chiyo app that allows you to create photos decorated with various design motifs from the collection. Simply upload any photo here, select one of five frames at step 1, and decorative icons at step 2 (which can be re-sized and placed anywhere around the photo) and then click on the red bar to download the completed image. There is a similar app for Facebook.

With purchase of 8400yen, Shu Uemura Japan is giving away a "kimono à la mode" bag.