Maquillage Fall 2012

Maquillage will release four True Eyeshadow palettes (3.5g) in GR761, VI762, PK363 and BR264 on 21 July in Japan. There will also be four new shades of True Rouge in BE361 (sand beige), RD352 (mineral red), RS363 (shine rose) and PK364 (poppy pink). Launched earlier in January this year, True Rouge (3150yen, 4g) achieved Shiseido's highest ever first month sales of 400,000 units.

The True Eyeshadows have a lasting power of 8 hours and contain moisturising ingredients such as hyaluronic acid and glycerin. Designed to flatter Asian eyes and skintones, each palette consists of a Light Highlight Base (1), Main Color (2), Harmonize Shade (3), Line Color (4) and Under-eye Highlight (5).