Lavshuca Spring 2013

The brand renewal of Lavshuca continues in Spring 2013 with a slew of new products launching on 1 February in Japan.

1. Candy Pop Shadow: Eyeshadow singles with pearl shimmer in candy shades. (840yen)

2. Sweet Perfume Cheek: Loose blush powder with a sweet lollipop scent. Available in four shades and formulated with silk and pearl essence. (1470yen)

3. Flower Nectar Gloss: Moisturising gloss in 5 shades for the look of 'pure baby lips' (577yen). Contains silk, scarlet sage extract and sweet almond oil.

4. Perfect Gloss N SPF21 PA+: Lip essence that hydrates with hyaluronic acid, silk, jojoba oil and sweet almond oil. (630yen)

5. Jelly Pot Essence: Deep hydrating lip essence with a jelly texture. Contains sunflower oil, silk, sweet almond oil and jojoba oil. (787yen)

6. Secret Nuance Liner: Waterproof liquid eyeliner in two shades (BK1 and BR1). Formulated with silk and pearl essence for moisturising benefits. (1050yen)

7. Lav Hearty Puff Powder: Limited edition heart-shaped puff that contains a sweet lollipop scented powder. Formulated with sweet almond oil, silk and pearl essence.

Kanebo's re-orienting of Lavshuca towards a younger, more girlish demographic has diminished its appeal to me as the product designs look decidedly more low-end and plain.