Bobbi Brown Skin Weightless Powder Foundation

Kate Upton fronts the upcoming ad campaign for Bobbi Brown's new Skin Weightless Powder Foundation SPF16 PA+++. Available in 10 shades, it will retail at 5000yen for the refill and 1300yen for the case starting 5 September in Japan. The long-lasting foundation is designed in Japan, using their most advanced powder technology, and supposedly melds into the skin like liquid foundation without any powdery feel. This will be followed by the limited edition Smoky Nude collection on 19 September. The Shimmer Brick in this collection is a repromote, Sandstone. See lots more pics from the Tokyo press preview on Izumanix.