Coffret D'Or Brand Renewal

Coffret D'Or, Kanebo's so-called 'total makeup brand' targeted at ladies in their 30s, will undergo a rebranding in March 2015 with the new brand theme being 'Make Your True Beauty'. On 1 March, Coffret D'Or will release 6 limited edition shades of Premium Stay Rouge, Premium Silky Pact UV powder foundation with SPF27 PA++ (7 shades), a primer (2 types) and a limited edition foundation case. Unfortunately, the product packaging still looks rather uninspired.