Za withdraws from Japan

WWD Japan reports that Za will be pulled from the Japanese market in end-March 2015. Za was only launched in Japan in September 2012 and is currently available in 377 locations. The brand will continue to focus on its other 13 Asian markets including China, Taiwan, Hong Kong, Singapore and Malaysia. My guess is that the brand's plain packaging was just not attractive or unique enough to stand out in the ultra-competitive Japanese market.