Benefique New Base Makeup

Shiseido Benefique will launch a new Powdery Foundation (Aura Dream SPF20 PA++ and Makeup Base (Aura Dream) SPF24 PA+++ on 21 February in Japan. The intriguing selling point of the Powdery Foundation (Aura Dream) is that it is designed to hold up well regardless of changes in the skin's temperature. This is a natural step for the brand which has been promoting the idea of "°C beauty" as the theme of its skincare range. The ad campaign will feature Ebihara Yuri. The foundation refill will retail at 4000yen, the case at 1200yen and the makeup base at 4000yen. See more pics here.