Shiseido Benefique Spring 2016

Benefique will release the following new base makeup products on 21 December in Japan:


1. Liquid Concealer (Aura Veil) SPR35 PA+++ in 3 shades (10ml, 3500yen)

2. Theoty Cheek (Fantasy Nuance) in 2 new shades (3800yen)

3. Pressed Powder (Luminizing) (5000yen)


On 21 January comes the following new bodycare products:

1. Body Cream

2. Body Powder

3. Body Shampoo

4. Deep Block Essence


5. White Bloom: Whitening beauty supplement (4800yen, 240 capsules)

Benefique Expansion

Shiseido is expanding its Benefique skincare brand by adding two sub-lines set to debut on 21 September in Japan. Benefique AC with three products (foam cleanser, lotion and beauty essence) is targeted at teenagers whose main concern is acne while Benefique IM is targeted at ladies in their 60s and above. The Benefique IM line is more extensive with 13 products, including makeup cleansing oil, makeup cleansing cream, cleansing foam, cleansing soap, lotion, emulsion and face cream (pics can be viewed here). Ladies in their 20s and 30s are covered by the existing Benefique BM line.

Benefique spokesmodel (and currently pregnant) Ebihara Yuri at the press conference with her mother.

Benefique New Base Makeup

Shiseido Benefique will launch a new Powdery Foundation (Aura Dream SPF20 PA++ and Makeup Base (Aura Dream) SPF24 PA+++ on 21 February in Japan. The intriguing selling point of the Powdery Foundation (Aura Dream) is that it is designed to hold up well regardless of changes in the skin's temperature. This is a natural step for the brand which has been promoting the idea of "°C beauty" as the theme of its skincare range. The ad campaign will feature Ebihara Yuri. The foundation refill will retail at 4000yen, the case at 1200yen and the makeup base at 4000yen. See more pics here.