Benefique Expansion

Shiseido is expanding its Benefique skincare brand by adding two sub-lines set to debut on 21 September in Japan. Benefique AC with three products (foam cleanser, lotion and beauty essence) is targeted at teenagers whose main concern is acne while Benefique IM is targeted at ladies in their 60s and above. The Benefique IM line is more extensive with 13 products, including makeup cleansing oil, makeup cleansing cream, cleansing foam, cleansing soap, lotion, emulsion and face cream (pics can be viewed here). Ladies in their 20s and 30s are covered by the existing Benefique BM line.

Benefique spokesmodel (and currently pregnant) Ebihara Yuri at the press conference with her mother.