Elegance Cruise Brand Launch

Elegance will launch a new makeup sub-brand called Elegance Cruise on 16 March in Japan. With a relaxed casual summer beach vacation vibe and priced more affordably than the main Elegance line, what's notable is the extensive shade offerings with 50 eyeshadow singles and 20 lipsticks. These are divided into three theme categories of Nature, Mer (French for 'sea') and Soleil (meaning 'sun'). The Nature shades are natural hues while the Mer shades are vivid and fresh, and the Soleil shades have a translucent seashell-like shimmer. The product packaging is similarly beach-inspired. Pics below from Biteki.



The lineup is as follows:

Cruise Fine Color (50 shades, 1800yen, 1g)


Stain Rouge SPF20 (20 shades, 2500yen, 3.7g)


Ruddy Water (6 shades, 2000yen, 5.5ml): Liquid face color.


Nail Lacquer (20 shades, 1500yen, 6ml)


Nail Glitter (10 shades, 1500yen, 6ml)


Base & Top Coat (1500yen, 6ml)


Color Creation Case I (1200yen) - fits 3 Cruise Fine Colors


Color Creation Case II (1400yen) - fits 4 Cruise Fine Colors


Collection Journal Cote D'Azur (5800yen) - Includes Cruise Fine Color X01 (1g), Stain Rouge X01 (3.7g), Nail Lacquer X01 (6ml), Ruddy Water RD301 (2.2ml) and a makeup brush. The X01 shades are all limited edition.

The official website will be launched on 16 February. Elegance is owned by Albion Cosmetics, which also makes Anna Sui, Paul & Joe, Sonia Rykiel (about to be discontinued). Albion is in turn owned by Kosé.

Pics below from 4Meee!.


Pics below from Vitaminef.


See more pics on Albion, Elle and Spur.

Elegance Nouvelle Eyes

I do not usually feature Elegance, a Japanese brand by Albion, but their new Nouvelle Eyes palettes (5775yen) caught my eye with their striking jewel-like design. There will be eight palettes debuting on 18 August, of which two are limited edition. See more pics on Runatan and Heiandou Cafe.

Majolica Majorca, Magie Decorte, Elegance Summer '09

I'm blogging this from Jerusalem, Israel, where I just arrived for a work trip :-) It feels somewhat surreal being here after having read so much about it in the news.

Biteki.com posted this pic of the Majolica Majorca summer collection which is due out on 21 April in Japan. The pic shows the glitter-infused MajoErotica solid perfume, one of the eight Jeweling Eyes palettes and one of the three Artistic Nail polishes that will be in the collection. I'm hoping for some lovely blue/teal/lavender-themed palettes in the collection, aside from the standard pinks and browns!


Magie Deco will release a blue-themed collection for summer on 16 April that includes 3 Fairy Eyes (cream shadows), 3 lipsticks and Shadow Brilliance #23 eyeshadow palette (5775yen).


Elegance also picked fresh aqua blues for its summer collection which will be out on 18 April. The collection includes 5 new Lustre Clash Eyes (liquid eyeshadows).

Bea's Up December '08

The November issue of Bea's Up features the Christmas collections from 64 brands. In addition, Bea's Up is giving away the Christmas collections from over 40 brands to readers in this contest. Read on for the holiday collections from Lavshuca, Jill Stuart, Kiss and more!




Lavshuca Antique Collection (1890yen each)



Kiss Twinkle Angel Highlight (1470yen) and Pure Body Milk (1365yen)



Jill Stuart Christmas Collection (7875yen)



Esprique Precious Party Couture Collection (3675yen)



Eprise Snow Wish (7140yen)



Magie Decorte Coffret II (6300yen)



Elegance Gem Noel (7350yen)



Rimmel Kate Moss Special Set (6615yen)



Ettusais Crystal Tear Eyelash (1050yen), Strong Separate Mascara (1890yen), Cyrstal Tear Eyeliner (1260yen)



Sweets Sweets Puff Cheek PE6 (630yen)


Paul & Joe Body Fragrance Collection 001 (6825yen)



Est Diamond Surprise Eyes (6300yen)



Lush Super Natural (6220yen)



Estee Lauder Good as Gold (6825yen)



Armani Crystal Palette (12600yen)



Was that too much to absorb at one go? :-) I'm still waiting to see what Majolica Majorca and Maquillage will release. Actually, I think I'll be passing on most of the collections shown above, especially those that feature mostly white/silver or pale pastel shades as these just don't work for me. The Jill Stuart set does look pretty but I do wish they had put out a more unique quad.

Do you want any of the above? Do let me know in the comments!