SKII New Brand Ambassador Haruka Ayase

SKII introduced its newest Brand Ambassador Japanese actress Haruka Ayase to the local and regional media earlier today. At just 25 years of age, Ayase is the youngest SKII Brand Ambassador and the first Japanese Brand Ambassador to visit Southeast Asia.

In Japan, Ayase is known for her roles in hit television dramas such as Crying Out Love, In the Center of the World ("世界の中心で、愛をさけぶ") and Hotaru no Hikari ("ホタルノヒカリ"), for which she was crowned Best Actress at the Nikkan Sports Drama Awards.

Looking incredibly fresh faced and poised, Ayase recounted how she first started using SKII skincare when a makeup artist recommended SKII's sheet mask to perk up her tired skin after an outdoor shoot. Initially, she shared the common impression of many Japanese people that SKII was more suited to mature skintypes, and that over-usage of efficacious skincare could cause skin to become overly reliant on skincare products and lose its natural beauty. Hence, she started using SKII's Facial Treatment Essence, which consists of 90% pitera, only sparingly when she had skin troubles.

Ayase started using the Facial Treatment Essence daily when she felt that her skin had reached a "tipping point" with the emergence of fine lines around the eyes and dark circles. With regular use of the Essence, she saw her skin being transformed with improved clarity and translucency. Her skin felt very supple, like the bouncy surface of a hardboiled egg, or "mochi mochi tamago" as she describes in the ad. ("Tamago" means "egg" in Japanese.)

When asked for her beauty advice, Ayase replied that it was important to follow a regular skincare regime and enjoy those small acts of taking care of one's skin. Like most Japanese, she also believes that a hot soak in the bath tub does wonders for the skin.

Together with SKII General Manager Joanna Crewes, Ayase unveiled her new ad visual before autographing it.




Here's the TV commercial featuring Ayase.

For non-Japanese speakers, here's my own rough (and uncompletely unofficial) translation of the ad script:
"I didn't know...such clear skin!
Surprise...SKII.
Eh... what? Super hydrated!
Wow, "mochi mochi tamago"
Be surprised at your own skin in 14 days
Someone said that I became pretty
Taxi!
Experience SKII's Pitera with the 14-day kit
Because it's now. SKII."